French luxury goods group LVMH (LVMH.PA) is set to take a stake of up to 10 percent in unlisted Italian glasses-maker Marcolin as it seeks to increase control over eyewear manufacturing for its brands, a source close to the matter said on Thursday.

The move follows rival Kering’s (PRTP.PA) decision to take its eyewear business in house by terminating its Gucci licensing agreement with Safilo (SFLG.MI). It is also part of a wider trend that has seen luxury brands buy their suppliers to have more control over their brand image and boost profits.

It also comes just days after Italy’s Luxottica (LUX.MI) and France’s Essilor (ESSI.PA) agreed a 46 billion euro ($48.86 billion) merger to create a global eyewear group

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