Luxottica to Sponsor Visionomics® at International Vision Expo West Company to Also Exhibit on Show Floor

International Vision Expo West is pleased to announce that Luxottica will sponsor the Visionomics® continuing education program at this year’s show. “International Vision Expo West provides us with an outstanding opportunity to reach out to our wholesale partners on so many levels,” said Andrea Dorigo, executive vice president of Luxottica. “This year, we are especially delighted to be the sole sponsor of Visionomics®, International Vision Expo West’s premier educational forum. It is the next step in strengthening our commitment to the growth and success of eye care professionals.”

Visionomics is a business-based educational program featuring 15 courses designed to identify new opportunities and increase efficiencies for eye care professionals. The courses will be held over a four day period and will encompass 23 hours of training. Each COPE- and ABO-accredited course is focused on developing strong business principles, with topics ranging from ways to increase profits and new marketing techniques that may help pay big dividends to staff management tactics and staff compensation.

Luxottica will also have a presence on the International Vision Expo exhibit hall floor. “I am looking forward to personally meeting and greeting visitors and hearing their thoughts on the many ways we can bring our team closer to their needs and grow together,” said Dorigo.

Valerie Scott, vice president for Reed Exhibitions, welcomed Luxottica back to the show. “International Vision Expo is the best west coast meeting place for the optical industry,” she said. “Las Vegas continues to be the best location where more than 13,000 eye care professionals receive world class continuing education, are able to network and conduct business in an environment full of fun and entertainment.”

International Vision Expo West will be held October 7-9, 2010 at the Sands Expo and Convention Center in Las Vegas. For more information and to register, please visit


International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2009, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.