Lulu Guinness

A BECCLES opticians has been personally recognised by a world-class fashion queen after making a spectacle of her designer frames.

Rene Moor and Jacqui Asker of Observatory the Opticians, which is based in Blyburgate, have enjoyed a celebratory lunch with Lulu Guinness at the Ritz in London after reaching record sales of her range.

Ms Guinness’s colourful eyewear is sold across the capital and has become a must-have accessory for the rich and famous.

However it is in Beccles and Southwold, where Observatory also has a branch, that the designs have proved most popular, outperforming the larger London stores.

So impressed was she by the achievement Ms Guinness invited Mr Moor, the manager, and optical dispenser Ms Asker to dine with her at the famous venue.

She told The Journal: “What is so obvious to me is the passion that Rene, Jacqui and everyone at Observatory have for their work, and their customers. That is what I wanted to reward. The fact that my designs are liked is a bonus.”

Ms Guinness launched her career in 1989 with a range of high fashion handbags, which fast became a must- have on both sides of the Atlantic.

She soon branched out across the fashion industry, launching ranges in footwear, eyewear, clothes, linen and perfume, to name but a few.

Her designs are sold in the world’s leading fashion houses including Harrods, Selfridges and Harvey Nichols and she has stores dotted around the globe, including in London, Paris and New York.

Keira Knightley, Helena Bonham Carter, Jemima Khan and Claudia Schiffer are just a handful of celebrity clients of Ms Guinness, who was awarded an OBE from the Queen in 2006 for her contribution to British fashion.

Mr Moor said: “It was a fabulous experience to have lunch at the Ritz with Lulu Guinness who is a legend in the fashion industry. However, more important to me is the fact our practices in Beccles and Southwold have outperformed the big London stores and have been recognised in this way, which is an endorsement of our professional and customer -focused approach. We are all very proud of this achievement.”

In the past two years Observatory has seen a 65% sales increase of Lulu Guinness products. You can find Lulu Guinness Eyewear from Tura