Lucky Brand unveils a new eyewear collection inspired by vintage American favorites married with strikingly modern details, and loaded with hidden elements for discovery. The six piece collection consists of two exclusively women’s frames, two for men, and two that are so classic they are flattering on both! Each RXable optical frame discreetly carries Lucky Brand’s famous “Lucky You” logo and signature clover icon on the temple tip.
For the ladies, the Viola is created from tri-laminate acetate, unassuming on the outside and bold on the inside, in a charming round shape. It’s only from the “right” angle that you catch a glimpse of the dynamic color hidden inside. Delilah has slender matte metal fronts combined with playfully patterned acetate temples, in irresistible color combinations. Both are daring, darling and quintessentially Americana.
Guys will be wearing the Stanley, a classic wire frame rectangle with distinctive coin detailing along the temples,
and the aesthetically architectural bridge. The Stealie captures retro-styling with metal-stamped artisan details on the temples, and distinctive accents all around.
Everybody will love the Dupree and the Mickey, true blue American designs that look sassy on the ladies and dashing on the dudes. Dupree is a slightly rounded rectangle shape with silver diamond shape accents on the temple front, casual and clever. The Mickey is a straightforward rectangle reminiscent of 50s Beat writers, semi-serious and non-conformist.
About REM Eyewear
Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and Barcelona. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base Curve division includes menswear designer John Varvatos. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of REM Eyewear, a leading designer and marketer of optical and sunglasses worldwide.