FAIRFIELD, NJ – February 2014
“At Liberty Sport we study the sports gear market closely and continue to add the latest trend colors to keep up with what the market demands,” says Linda Laube, EVP Business Development. We are pleased to announce new colors that compliment and broaden the assortment:
Liberty Sport Performance Suns are all Rx’able and available at leading independent eye care professionals and leading optical chains. To find a retailer near you, or to get more information and the complete assortment of protective sport eyewear and performance sun wear from Liberty Sport, visit libertysport.com.
Maxx 30 – Green Camo
Very popular color trend with skate boarding, BMX, etc. Has “street” appeal
SLAM – Matte Black/Red
Everything is matte finishing with sports gear and Matte Black is the #1 selling color in sport sunglasses. With the red overmold the color combination compliments many sport team colors.
SLAM XL – Matte Black
A fast growing marketing for sports protective is the Adult Athlete. Not wanting too much color, but wanting “gear” colors – the Matte Black is a natural compliment to the exisitng color range.
About Liberty Sport:
Liberty Sport, the leading manufacturer and distributor of sports protective and sun performance eyewear functioning as the Complete Rx Sport Resource, is extraordinarily proud to celebrate its 85th year servicing the optical industry in 2014.