October, 2015 – It was an all-star cast this past weekend at Castaic Lake in California for the 32nd Love Ride Grand Finale concert and festival – the largest and longest running one day motorcycle charitable fundraising event in the world. With Grand Marshall Jay Leno leading the ride alongside actors Peter Fonda, Robert Patrick, Emilio Rivera, Lorenzo Lamas, Kristy Swanson, Sean McNabb, Phillip Winchester, Mark Boone Junior, George Gray and countless others and the Foo Fighters and Social Distortion playing on the main stage the event even included the Harley-Davidson Royal Family.
The Love Ride Foundation organized the event with the support of an army of 750 volunteers, over $1,000,000 in charitable funds was raised to help veterans in need through the Wounded Warrior Project. Riders and attendees who participated in fundraising contests won prizes such as a 2015 Harley-Davidson Black Street Glide motorcycle, an all- expense paid trip to the famous Harley-Davidson Factory and Museum in Milwaukee Wisconsin, a tour of Jay Leno’s Garage and more. Full winners listed on the Love Ride website at www.loveride.org.
Liberty Sport was a proud supporter of this event by providing both prescription and non-prescription eyewear to some of our veteran riders and celebrities with our range of motorcycle eyewear solutions offered in our Rider Collection and Switch Collections. The Switch collection offers a magnetic interchangeable lens solution for riders to have various lens tints throughout their journey while our Rider Collection which offers ANSI Z87.1 rated protection and Powered by SwitchTM Technology. This road ready technology provides removable magnetic side shields to protect your eyes from the elements and features our Ultimate Driver Sunset lens with full UVA and UVB protection. Additionally, Liberty Sport featured great sunglasses to outfit VIP’s in the ‘Snap Yourself Photo Booth’. “Liberty Sport was proud to have the opportunity to honor our Veterans and support our Wounded Warriors for their selfless commitment and raise awareness for these wounded and injured heroes,” says Angela Gerber, Marketing Manager for Liberty Sport.
After 32 years of service, this was the Love Ride’s final curtain call. In the words of the festival’s founder, Mr. Oliver Shokouh; “It’s been my honor to serve these causes for decades. I’m eternally grateful for the outpouring of support that so many gave this year as we ride off into the sunset with over $1,000,000 raised for Wounded Warrior Project and a total legacy of over $25,000,000 for charities to date. Lives are changed because of your attendance and participation over these years and I thank you from the bottom of my heart.” To get involved and learn more, visit woundedwarriorproject.org
About Liberty Sport, Inc.
Liberty Sport is the leading manufacturer and distributor of sports protective and sun performance eyewear and functions as the Complete Rx Sport Vision Resource. Our dedication to research, engineering and technology places Liberty Sport on the cutting edge of Rx’able protective eyewear solutions for sports of all kinds and continues to expand its reach into motorcycling. With distribution through eye care professionals and leading optical chains worldwide, Liberty Sport has been proudly servicing the optical industry since 1929. To view the full range of eyewear solutions, visit Liberty Sport
About Love Ride
The Love Ride was born out of a labor of love. Founded in 1984 by Harley-Davidson of Glendale dealer, Oliver Shokouh, the festival has since raised over $25 million in charitable funds for the Muscular Dystrophy Association (MDA), Reading by 9, United Service Organization (USO), Autism Speaks, LA Times Literacy Program, Glendale Community College and Wounded Warrior Project, amongst others.