Hauppauge, NY – January 2015 – Introducing the next generation in eyewear: Aspire Eyewear. Incorporating the latest in technology, advanced materials, and fashion, Aspire Eyewear is a colorfully captivating, aspirational collection for today’s men and women. Making its global debut at 100% Optical, London, in February, the Aspire brand is distributed exclusively through U.S.-based optical industry leader ClearVision Optical.
Aspire Eyewear was created to provide today’s individualized consumers with the next generation accessory that addresses trends related to both innovative technology and materials. The entire Aspire collection was designed using 3D technology prior to prototype creation, significantly reducing sample development from several weeks to 20 minutes. Created with an incredibly thin and lightweight proprietary “memory plastic” material, Aspire frames offer a “barely there” feel and fit, while including features that enhance comfort, wearability and adjustability.
“Eyewear is an expression of the wearer in the most visible way, so we created Aspire Eyewear to connect with progressive, “aspirational” men and women who show their individuality through fashion and unique accessories; it allows them to show what they aspire to be,” says Peter Friedfeld, Aspire architect. “Utilizing the latest advances in materials, bespoke design and manufacturing techniques, Aspire eyewear was born—creating the next generation in eyewear. Eyewear that is transformational and transitional, that defines the personality of the wearer, and transcends the ordinary — and achieves this with an incredible ‘barely there’ weightlessness, comfort and wearability.”
Aspire launches with 12 optical styles available in 3 colors each, including 6 styles for women and 6 styles for men that offer some crossover, feature five architecturally inspired temple designs in both stainless steel and TR-90. Three sun styles in traditional shapes including cat eye, aviator, and navigator, are also available in the launch collection. Models are named according to aspirational adjectives that express consumers’ unique style, or what they may “Aspire to be,” including Special, Stylish, and Independent.
Key features and benefits of Aspire Eyewear:
- Almost 50% lighter than a regular plastic frame (weight = 14 g)
- 22% lighter than a typical titanium frame
- Almost 50% thinner than typical acetate frames (front = 2.25 mm thick)
- 3 colors for each model, including crisp translucents and on trend fades and
- Proprietary adjustable nose pad system
- Screwless hinges
Aspire frames will be available in the market in February 2015 in select optical specialty shops. A suite of merchandising materials will accompany the collection and includes a consumer-facing waiting room video, custom designed brand IDs, counter cards, and display.