November 2015 – The new LA MATTA Eyewear collection – the ladies-only line from Area98 – introduces a new palette of colours which marks a return to classic shades lit by scintillating details to win over a female public fond of elegant looks yet full of personality.
This is the La Matta woman: strong, daring, aware of her allure, one who loves to please and allows herself to be admired. Eyewear becomes an essential style accessory and must necessarily be a manifestation of contemporary and unconventional luxury.
The chosen colours for the new collection are toned down in favour of more understated and refined shades for a glamorous, dynamic woman who mixes different styles in order to create her very own. New colours, new creativity, pearly shades and precious details, gems in acetate and small Swarovski crystals which light up the frames and create outstanding light effects.
Like in the LM 3164 model where the understatement of the metal front perfectly matches the patterned temples, embellished with gems in acetate fitted into metal cages which enhance the luxe look of the lines, creating a contrast effect for a new form of elegance which favours classical tastes yet does not forego daring colour schemes.
The special working on the temples represents the true essence of the LM 3168 model: a play on metal fusion with the lost-wax technique creates unique decorations. The front alternates animal print patterns with block colours, with a tonal coordination, while the temple is lit by the enamelled ornamental element which combines the elegance of the lines with the innovation of the technology.
The LM 3169 model boasts precious details borrowed from the world of jewellery, modernised and perfected according to eyewear requirements: decoration inspired by a necklace now takes on the shape of a fan in coloured metal and adds very special features to the eyewear, turning it into a unique piece, refined and surprising at the same time.
A declaration of a strong personality for women who choose the model LM 3170. Also in this case the inspiration is taken from the world of jewellery making: the temple – in acetate with a leopard print effect – is embellished by metal pins reminiscent of Lombard crowns. The graphics and geometric lines of the temple contribute to strengthening the identity of this eyewear.
Animal print patterns too for the acetate of the model LM 3171. Three gems in acetate decorate the frame, inside of which Swarovski crystals are set, precious details for a woman of spontaneous elegance.