Kirk Originals new Collection is called Kinetic and utilizes a new-old concept of lenticular printing on the temples. Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles. Examples of lenticular printing include prizes given in Cracker Jack snack boxes that showed flip and animation effects such as winking eyes, and modern advertising graphics that change their message depending on the viewing angle. This technology was created in the 1940s but has evolved in recent years to show more motion and increased depth. Originally used mostly in novelty items, lenticular prints are now being used as a marketing tool to show products in motion. Just for those of us who don’t know what it was.
This is what Kirk Originals Says: “The Kinetic Collection introduces four pioneering lenticular panel designs that bring animation and depth to the sides of each model: Spectrum, a living spectrum of colour; Flash, a flash arrow that shoots along the arm; Skull, a strip of blazing flames with a skull at the core and Equaliser, a base line equaliser which ripples and pulsates with motion.
With frame names inspired by the world of technology such as Byte, Chip and Cookie, the Kinetic Collection also offers a variety of classic backdrops including white, aubergine, black and tortoise that are also available in the sunglass version, the Kinetic Solaire Collection.”
Jason Kirk, MD of Kirk Originals commented: “We wanted to take the theme of movement in eyewear to a whole new level and really push the technical and aesthetic boundaries. We are proud to be the first brand ever to offer lenticular designs for eyewear. The Kinetic Collection features moving designs that are beautifully crafted, fun and entirely unique
If you want to see how it works, check out the video http://www.kirkoriginals.com/spectrum-video/