Carolina Lemke Berlin announced that reality star celebrity Kim Kardashian will be the face of the Israeli eyewear company, Carolina Lemke Berlin, alongside model and actress Bar Rafaeli, the owner of the eyewear chain. Carolina Lemke Berlin is a 15-year-old fashion eyewear brand with 75 stores in Israel and 16 branches worldwide.
Kim Kardashian West will also become a partner in the creation of a limited edition line of eyewear, receiving 10% of the shares of the company set up in the United States by Bar Rafaeli. Carolina Lemke Berlin is expected to spend between $20 million and $30 million to enter the U.S. Market. In addition to the 10% share in the American company, Kardashian is reported to receive 5% of the proceeds of a new line of eyewear she will be designing.