KIDS BY SAFILO presents the new eyewear collection for 2019. The ground-breaking eyewear project dedicated to 0-8-year-olds – designed with a medical-scientific approach to better meet children’s needs – introduces exciting new colors this season. The brand’s bestselling frames are now presented with new colorways, details and comfort features, to make optical frames even more comfortable and functional for the youngest wearers.

The ‘KIDS by Safilo’ collection is a revolutionary project that shakes up the world of eyewear, developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

‘KIDS by Safilo’ glasses are truly unique, thanks to the adoption of a medical-scientific approach to meet the key needs of children in terms of eyewear:

  • SAFETY: frames are flexible and safe, with softly rounded profiles and integrated hinges to prevent injuries in case of impact.
  • COMFORT & FITTING: frames are lightweight and stable, thanks to the ergonomic design of the bridge and temples, which hug the head of the child. Moreover, with the enhanced design of the front, the lenses cover the child’s entire field of vision, ensuring effective correction.
  • RESISTANCE: frames are made from flexible but strong materials to prevent them from deforming or weakening.
  • AESTHETICS: frames are discreet on the child’s face, almost invisible, especially for the youngest kids.

100% Made in Italy, developed in lightweight, safe and eco-friendly materials, the glasses represent a uniquely sustainable offer that addresses the specific needs of children with innovation in design and construction. The bio-compatible, hypoallergenic, non-toxic and washable materials of the optical frames guarantee the quality and safety of the product and are therefore perfectly suitable for use also by infants and toddlers.

The 2019 “KIDS by Safilo” collection is enriched with new, playful color stories, featuring fun and original graphics on all the styles dedicated to children from 3 to 8 years: translucent fronts are combined with solid temples, enlivened by bright, colorful patterns.

The new frames are also available with exclusive clip-on sun-covers with polarized lenses, providing kids with unique benefits: effective correction, glare-free vision, clear contrasts, perception of natural colors, reduced eye fatigue and 100% UV protection.

 

Style SA 0003/N  

Soft rectangular shape for 4 to 6-year-olds.

Available in new tones of transparent blue or transparent light blue with temples enlivened by the all-new striped pattern. To complement the optical frame, a dedicated clip-on sun-cover is offered in blue with polarized gray lenses

Style SA 0004/N

Rounded silhouette for 4 to 6-year-olds.

Available in new tones of transparent purple or transparent pink with temples enlivened by the all-new star pattern.A dedicated clip-on sun-cover in fuchsia with polarized gray lenses is offered to complement the optical frame.

Style SA 0005/N

Squared frame for 7 to 8-year-olds.

Available in new tones of transparent blue or transparent light blue with temples enlivened by the all-new striped pattern.

Style SA 0007

Softly squared shape for 7 to 8-year-olds.

Available in new tones of transparent blue or transparent purple with temples enlivened by the all-new striped pattern. To complement the optical frame, a dedicated clip-on sun-cover is offered in red, purple or blue with polarized gray lenses.

Style SA 0008

Rounded silhouette for 7 to 8-year-olds.

Available in new tones of transparent purple or transparent blue with temples enlivened by the all-new striped pattern. A dedicated clip-on sun-cover in blue or purple with polarized gray lenses is offered to complement the optical frame.

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