Adidas Eyewear

PINELLAS PARK, Fla., Dec. 3, 2009 – Transitions Optical, Inc. announced that Kenny Perry – 14-time winner on the PGA TOUR and currently ranked ninth in the world – will compete in adidas Eyewear fitted with Transitions® lenses beginning with the Chevron World Challenge, which tees off tomorrow at Sherwood Country Club, Thousand Oaks, Calif.

Perry is intimately familiar with the impact that vision has on his game, having had vision-related complications throughout his career.

Kenny Perry

“I’ve struggled with my vision for years and have great appreciation for how valuable healthy, quality sight is to my game,” said Perry. “Whether I’m lining up a putt or following the ball through the air, the ability to see clearly is everything to me, and I’m grateful to my partners, Transitions and adidas Eyewear, for coming together to find an eyewear solution that I feel will give me a competitive advantage.”

Perry’s association with Transitions and adidas creates a relevant opportunity for collaboration – bringing Transitions Optical’s most advanced photochromic lens technology together with adidas Eyewear’s reputation for performance, durability and style.

“Golfers depend on quality vision for optimal performance and with obstacles such as varying light and playing conditions and ongoing exposure to UV rays, visual ability can be affected without proper eyewear,” said Dave Cole, managing director of the Americas, Transitions Optical. “Our partnership with Kenny and his relationship with adidas has provided an opportunity to collaborate and create an eyewear solution that will improve Kenny’s quality of sight and automatically change and perform based on the environment in which he competes.”

“Kenny Perry is a great ambassador for adidas Eyewear because he demonstrates first hand how important prescription-ready performance eyewear is on the golf course,” said Rocky Fresh, U.S. brand manager, adidas Eyewear. “adidas and Kenny have had a long-term partnership, and we are pleased to be collaborating with Transitions and to have this unique opportunity to support him in yet another way.

About adidas Eyewear

adidas Eyewear is a globally licensed brand of Silhouette International Schmied A.G., headquartered in Linz, Austria. Silhouette is one of the world’s leading innovators and manufacturers of high-quality eyewear. Under the adidas trademark, Silhouette designs, manufactures and distributes adidas Eyewear to thousands of eyecare professionals in more than 60 countries. adidas Eyewear is distributed in the United States by one of Silhouette International Schmied A.G.’s wholly owned subsidiaries, Silhouette Optical, Ltd., located in Green Island, New York. For more information, visit

About Transitions

As the leading provider of photochromics to optical manufacturers, Transitions Optical, headquartered in Pinellas Park, Fla., offers the most advanced photochromic technology in the widest selection of lens designs and materials. As part of its corporate mission to promote healthy sight, Transitions is committed to educating consumers and elevating the importance of eyewear, and to providing its partners the tools and programs their businesses need to thrive.

Transitions Optical’s core product line, Transitions® lenses, are the #1-recommended photochromic lenses worldwide.  As higher-performing everyday clear lenses, Transitions lenses change from clear indoors and at night to sunglass dark outdoors in proportion to the intensity of UV light.  Transitions® SOLFX™ sun lenses use the same advanced photochromic technology, but are designed specifically for visually demanding outdoor activities.  They adjust their level of darkness and color according to the intensity of sunlight to help wearers look great, see better and perform at their best.

For more information visit or, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).