Daytona Beach, Fla. – April, 2015 – Country icon Kenny Chesney, who recently topped the charts with “Til It’s Gone” and the Grammy-nominated multiple week #1 “American Kids” from his brand new Big Revival album, again teams with Costa for another series of limited edition sunglasses to benefit the Coastal Conservation Association (CCA). This year’s five styles arrive just in time for Chesney’s Big Revival 2015 Summer Tour, hitting the road and 23 stadiums before the end of August.
Cut, Caballito and La Mar feature Costa’s nearly indestructible co-injected molded nylon frame construction, with hypoallergenic no-slip nose pads and sturdy integral hinge technology. In keeping with the bold, bright vibe from this year’s tour, these limited edition Kenny Chesney Costa sunglass frames are available in mellow yellow, cherry berry and a tri-color fusion technology that creates a tortoise/white/aqua option.
Two metal sunglass styles are also available: the KC named for Chesney’s initials, and Loreto. Both feature optically adjustable no-slip silicone nose pads and integral hinges. Frame colors include choices such as palladium, rose gold and gunmetal with crystal temples.
All of Kenny Chesney’s limited edition Costa sunglasses are meant for people who savor the outdoors, especially being on the water. Available in the full array of Costa’s 580P™ lens technology, these options selectively filter out harsh yellow and harmful high-energy ultraviolet blue light. By filtering yellow light, they enhance reds, blues and greens and produce better contrast and definition, while reducing glare and eye fatigue. Absorbing high-energy blue light also cuts haze, producing greater visual clarity and sharpness.
Each of the 8-time Academy of Country Music and Country Music Association Entertainer of the Year’s Costa sunglasses come with a free gift pack that includes a custom hat, cleaning cloth and sunglass case. All the kit’s components feature a unique design with bold colors inspired by the painted school bus featured in Chesney’s “American Kids” video.
A portion of the proceeds generated from the Kenny Chesney Costa sunglasses will directly benefit the CCA in their reef restoration and coastal rebuilding efforts. So far, the program has raised more than $119,000 for the CCA. Click here to see a video about the project: http://bit.ly/kennycostayt.
“Our programs focus on rebuilding vital oyster reefs and marshes to improve water quality and provide critical habitat for finfish and other aquatic creatures,” said Pat Murray, president of the Coastal Conservation Association. “ It is inspiring to see how much we have been able to expand and enhance our coastal restoration efforts, especially along the Gulf Coast, as a result of the partnership between Kenny Chesney and Costa.”
“Our brand was born on the water and lives for the water,” said Al Perkinson, vice president of marketing for Costa. “We work to partner with like minded people, like Kenny, who share our goal to make the oceans a cleaner, more sustainable place for us all to enjoy.”
About Kenny Chesney
Called “The King of the Road” by The Wall Street Journal, Kenny Chesney is the only Country Artist on Billboard’s Top 10 Touring Acts of the Last 25 Years. A high energy performer, the songwriter from East Tennessee has built a career – as well as the No Shoes Nation – by recording songs that reflect the lives of people living between the coasts. His hits include “Young,” “Somewhere with You,” “Pirate Flag,” “No Shoes, No Shirt, No Problems,” the Grammy nominated duet with Grace Potter “You & Tequila,” the 6 week #1 with Uncle Kracker “When The Sun Goes Down” and the 2004 Academy of Country Music Single of the Year “The Good Stuff.” He has had 26 #1s and sold over 30 million albums.
About Coastal Conservation Association
Coastal Conservation Association’s Building Conservation Trust (BCT) is a 501c3 non-profit organization exclusively dedicated to habitat creation and restoration. Organized to fund and facilitate meaningful marine habitat creation and restoration projects, BCT has created a model for the successful collaboration of business, non-profit organizations and government agencies to revitalize critical habitat and establish a vibrant foundation for the marine ecosystem.
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses.