Tura Inc. debuts fresh optical styles from its quintessentially British Ted Baker line, with striking models for women and men. The frames boast rich materials including wood, unique “T” branding, custom prints inspired by Ted’s apparel collection, and stone set hardware. Ted Baker is also launching a quirky and clever marketing campaign. “Ted’s edgy yet commercial point of view is expressed through every frame in our February releases,” says Crystal Throneburg, Product Manager for the Ted Baker collection. “The models feature iconic jewelry details, retro shapes, and playful prints that will make them collectable and fun to wear”
These latest additions are part of the Speechless and Iconic “T” collections, which incorporate masterfully tailored vintage and modern features, and subtle luxury branding details.
Frame: Women’s Style B233 BLACK/PEACH- The classic Clubmaster inspired this retro combination front with a full rim wire for easy lens insertion. It’s feminine and modern with an uplifting brow and lens style. The “T” icon is designed on each side of the temple using European crystal baguette stones. This unique branding element is a perfect mix of Ted’s vintage references, femininity, and sophistication. Playful laminate acetate materials inspired by Ted’s colorful apparel prints – Powder Puff, Crystal Droplets, and Distinguished Rose –are featured on the inside of the temples. The color palette includes Black/Peach, Tortoise/Lilac, and Havana
Frame: Women’s Style B719 PURPLE/TORTOISE- While style B233 is quite edgy and playful, this model is sleek and refined. This retro inspired teardrop shape is modernized with a feminine uplift cat corner and thin profile. The “T” accent features European crystal square stones embedded in the temple. This jewel stone “T” is an iconic and quirky symbol found in the brand’s jewelry collection. The color palette is inspired by the latest trends including Black/Ivory, Tortoise/Blush, and Purple/Tortoise
Frame: Women’s Style B720 BLACK/BONE- This vintage inspired style features a keyhole bridge and two custom plated pinheads at the end piece. It’s given a modern flare with its dimensional front temporal edge and interesting lens shape. The color palette is inspired by current fashion trends including a rich Black/Bone, Tortoise/Blush, and N
Frame: Men’s Style B872 TORTOISE/BLACK- This style perfectly balances retro with contemporary influences. It features a vintage inspired shape with a keyhole bridge, and retro color combinations. The use of a custom and complex lamination technique at the frame front’s temporal edges give this style a modern edge. The color palette includes various black and classic tortoise combinations – Black/Tortoise, Tortoise/Black, and a trendier Grey/Tortoise
Frame: Men’s Style B871 GREEN/TORTOISE – his model mixes a retro shape with natural materials, which is a major trend in men’s eyewear. It features beautiful craftsmanship with authentic wood set seamlessly inside a metal “T” accent hardware at the temple heads. The unique logo creates a luxury branding statement and provides interesting subtle detailing to the frame. The retro color palette includes classic Tortoise, Grey fade, and Green/Tortoise lamination.
Frame: Men’s Style B336 TORTOISE- This stylish frame provides a quirky modern take on a classic Clubmaster. The complex construction, featuring a rich matte finished acetate and a bottom shiny metal rimmed front, demonstrates Ted’s high quality design. At a wholesale price of $74.95, this model is well priced against the competition. The color palette includes Black, Grey, and Tortoise.
About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today,
Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com.
Find It: Tura Inc. brands are currently sold at independent ophthalmic retailers across the country