Eyewear collection to be unveiled in March 2018 in Johnny Was shops, online, and in select department stores and boutiques
New York, NY (May, 2017) – Johnny Was, the contemporary women’s brand celebrated for its Boho-luxe and vintage style, has entered into a multi-year agreement with eyewear platform eponym to design, produce, and distribute the brand’s first eyewear and sunglass collection.
Under the agreement, eponym’s in-house design team will closely collaborate with the creative team at Johnny Was on the Johnny Was Eyewear collection, and eponym will distribute sunglasses and prescription optical directly to customers and in wholesale channels.
Rob Trauber, CEO of Johnny Was, sought out the partnership with eponym because, “eponym is taking a modern approach to developing and marketing eyewear, which we believe will help to ensure a compelling product offering for our customers. We are confident in their ability to translate our Brand’s unique DNA into amazing eyewear, and achieve high product quality standards and a world class integrated customer experience.”
Andrew Lipovsky, founder and CEO of eponym, shared his excitement about launching Johnny Was Eyewear: “We love working with brands that have a distinctive point-of-view and loyal customer base, so we’re excited to partner with Johnny Was to create a special collection of eyewear.”
The partnership with Johnny Was further solidifies eponym’s status as the go-to licensing partner for growing brands that seek to expand into eyewear, including alice + olivia, Billy Reid, Jason Wu, Steven Alan and others. eponym’s innovative digital platform enables brands to design and distribute prescription glasses, sunglasses and readers directly to their customers, under their own label, online, and in their stores. eponym also manages all product fulfillment, customer service, and CRM, and invests in advertising to help grow each partner brand’s market share.
The Johnny Was Eyewear collection will include design details inspired by the contemporary silhouettes and rich colors of Johnny Was apparel, including the signature prints and patterns loved by customers. The collection will be available in all Johnny Was retail shops and select department stores and boutiques.
Eponym is an innovative platform that empowers brands to create, design, and distribute eyewear directly to consumers under their own label. eponym’s novel approach to licensing offers brands a greater share in profits, more control over an integrated brand experience across channels, a more collaborative design process, access to valuable customer data, and significant marketing investments to accelerate growth. The eponym team is dedicated to transforming the eyewear industry with high-quality, branded eyewear at a great value for consumers, and a simple, friendly purchase experience. Today the eponym portfolio includes alice + olivia, Billy Reid, Classic Specs, Jason Wu, Steven Alan and Ottavo. Founded in 2010, eponym’s investors include Sam Altman, Alexis Ohanian, and Tenfore Holdings. For more information, visit: eponymous.co
About Johnny Was
Established in 1987 in Southern California, Johnny Was designs timeless clothes and accessories that reflect an effortless elegance and embrace a relaxed lifestyle. Artisanal design and hand craftsmanship defy trends and cross cultures, giving the clothes a global appeal. Small details enhance the bohemian spirit of the brand and are incorporated with exquisite embroidery and luxurious fabrics. The brand includes a full line of signature prints and detailed accessories; including silk scarves, handbags, jewelry, fragrance and belts. Johnny Was operates more than 20 retail boutiques and can also be found at premium specialty shops and department stores throughout the world and on the web at www.johnnywas.com