IVI Vision,  a premium lifestyle eyewear brand, this week released a new unisex style called Brooks.  It will initially be available in two colorways, Polished Black ($230)  –  brushed black with grey polarized lens and Polished Dazzle ($210) – gunmetal with grey lens. Additionally, this is IVI’s first style to be sourced from Italy and all styles to follow will now be sourced from Italy.

IVI Brooks

From Hollywood to Wall Street,  Brooks is ready for business. A nod to one of the most classic shapes in eyewear, the round frame wields bravura and sophistication. Featuring a keyhole nose bridge and versatile style, the Brooks is perfect on the set, in the deal room, or on stage. The Brooks is a masterpiece with enduring aesthetics for serious players.


Brooks in Dazzle is limited to 120 units worldwide.  IVI’s Dazzle series is a custom made acetate developed exclusively for IVI by Mazzucchelli 1849 in Italy. The Dazzle camouflage acetate is inspired by complex patterns adopted by Britain and the United States for World War I ships. Unlike other forms of concealment camouflage, Dazzle makes it difficult to estimate a target’s range, speed and heading. Dazzle was intended to mislead the enemy as to the correct position to miss his when firing upon. http://shop.ivivision.com/series/dazzle/


The frame front is hand crafted out of premium Italian acetate from Mazzucchelli 1849. The temple arms are precision machined from aluminum to exacting detail and mounted with custom seven-barrel stainless steel hinges. The acetate temple tips have a wire core for adjustability in fit and comfort.


Laser etched with the signature Z, the nylon lenses by Carl Zeiss Vision are ultra-premium, impact resistant, and optically pure. They provide 100% UVA and UVB protection with precise clarity.

For more information on IVI products and retail availability please visit  www.IVIvision.com.

About IVI Vision

IVI (pronounced ‘eye-vee’) is a premium eyewear brand that represents an elevation in luxury street fashion. IVI salutes the visionary entrepreneurs and innovators. The visionary point of view is the foundation for the IVI product line: distinctive, innovative handcrafted designs made from premium materials such as Italian acetates from Mazzucchelli 1849 and industry defining lenses from Carl Zeiss. There are numerous choices of eyewear. IVI is for the visionary who has the courage to innovate – as well as inspire the people around them to do the same.