Imperial Optical, Inc., North America’s leading independent contact lens distributor, has published a white paper titled, “Contact Lens Brand Demographics: A Guide to Who Wants Which Brands” — the first in Imperial’s “Marketing Contact Lenses” series. This paper includes never before released demographic data from consumers who conducted online searches for branded contact lenses.

David M. Pearce, Imperial Optical’s Director of Sales and Marketing and author of the paper said, “This paper — ‘Contact Lens Brand Demographics: A Guide to Who Wants Which Brands’ — is a must read for all independent eyecare practitioners who plan to conduct any contact lens marketing campaigns in the next 6-9 months. This white paper addresses one of the most important reasons why contact lens marketing campaigns at the ECP level fail: an improperly targeted audience.”

“This paper breaks the boundaries of proprietary contact lens wearer demographics and offers contact lens fitters never before reported demographic information about consumers who conduct contact lens-related keyword searches. Armed with the knowledge of who, by sex and age, is conducting online searches for branded contact lens products, contact lens fitters/marketers can significantly improve campaign conversion rates, reduce acquisition costs and increase return on investment.”

Pearce added, “Part of what separates Imperial Optical from other contact lens distributors is our commitment to value-added support, such as uncovering and sharing new practices and technologies to help independent ECPs engage in more effective marketing strategies. I encourage independent eyecare practitioners who are not getting this level of service to download a free copy of the paper and see what they’ve been missing.”

“Marketing Contact Lenses — Contact Lens Brand Demographics: A Guide to Who Wants Which Brands” is available to independent ECPs at no cost. This report includes demographic information for consumers who conducted online searches for: Acuvue Oasys, Acuvue 2, Proclear, Night & Day, Focus Dailies, Acuvue Advance, O2Optix, Biomedics 55, 1-Day Acuvue and PureVision. This list represents the top 10 most frequently searched contact lens brands in July 2006 as reported by Overture. To get a free copy of this white paper, register online at www.imperialoptical.com, or call 800-367-8422.

Imperial Optical, Inc., founded in 1989, is the largest independent wholesale contact lens distributor in North America specifically focused on providing eyecare professionals with one-stop access to a superior selection of value-priced, top quality, branded contact lenses and a commitment to customer service known throughout the industry as the “Imperial Advantage.” To learn more about Imperial Optical, Inc., the “Imperial Advantage” or how to become an Imperial Optical Strategic Partner, visit www.imperialoptical.com. Download a new account application form (http://www.imperialoptical.com/files/application2004.pdf) to begin taking advantage of Imperial Optical’s industry leading single-tier pricing structure today.

Source: Hao-Odnla (haoodnla.com/article/lxy09216570y9j01/287629)

Author Information

David Pearce

Imperial Optical, Inc.

Monday, February 22nd, 2010