San Diego (July 18, 2012) – Carl Zeiss Vision has announced that the interactive i.Demo app for iPad is now available as a free i.Tunes download for Carl Zeiss Vision account holders.

The i.Demo app is designed to help patients choose the best lenses and treatments for their needs.    Through easy-to-understand images, i.Demo shows the advantages of customized vs. standard lenses, computer and office lenses and treatments like AR coating.

“The ongoing problem in educating patients about new lens technologies is that they have difficulty visualizing how their eyeglasses could work better,” said Claude Labeeuw, Carl Zeiss Vision’s Vice President—Marketing.   “With more and more practices using iPads, i.Demo 2.0 provides a patient-friendly way of showing the advantages of premium lenses and treatments.”

The i.Demo app includes an optional “profile” feature that allows the ECP to capture the patient’s needs and the recommended lens solution that results.  The profile and recommendations can then be printed out for the patient.   “Another key to educating the patient is linking the final recommendation to his or her stated need,” said Labeeuw.  “The printout makes it easy for patients to remember what lenses they chose, and why.”

Carl Zeiss Vision customers who have iPads may download i.Demo app free of charge from the i.Tunes app store by searching “i.Demo” or “ZEISS.”



Carl Zeiss Vision ( is a global leader in optics. With a full line of advanced customized lenses headed by ZEISS Progressive Individual® 2, advanced performance coatings, PhotoFusion® self-tinting lenses, i.Scription™ by ZEISS diagnostic technology and a national laboratory network, Carl Zeiss Vision is dedicated to creating a better visual experience for patients and greater success for eye care practices.  For more information, visit

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