HOYA’s Distortion Free OpticsTM with the Avantek Mounting System® was voted “Best New Product” at International Vision Expo East. The unique system allows eyecare professionals to demonstrate the finest optical lens technology available today while at the same time allowing the patient to immediately relate to the visual experience.

Hoya New Product Showcase #1

This is the product’s second generation and its second win of this award. Research from independent eye care providers lead to the style innovations showcased with plans to bring them to market later this year.

Hoya The Free Form Company

“Designed and styled to compete with high-end rimless lines of eyewear, the HOYA DF complete Vision System gives ECPs an opportunity for the first time to show the impact on lens design, based on the materials, AR treatment and mounting approach,” said Barney Dougher, President and CEO of HOYA Vision Care, North America, “It is not often ECPs can naturally steer the conversation to all of those factors and now they can. Annual consumer studies from The Vision Council consistently tell us that “scratch resistance” and “lightweight” are two of the top three attributes patients want in their eye wear – HOYA DF delivers on both counts.”

Every eye care practitioner knows the stresses and limitations of frames and 3-piece drill mounts. Until now, all frames have applied pressure to the lenses and distorted the optical properties, which is easily seen when looking at the lenses or any set of eye wear through a Polariscope. Distortion-Free Optics integrates four key components – lens materials, design, treatment and mounting system. In addition to eliminating the need for obstructive screws, wires or rims, the Avantek Mounting System® offers superior durability in comparison to drill mounts. This allows the patient to enjoy the best visual experience available today.

“HOYA Distortion Free Optics with the Avantek Mounting System® is a complete Vision System. This is unique, and it gives ECPs a way to easily demonstrate all of the technology that goes into an excellent visual experience to their patients,” stated Grant Zider, HOYA DF Avantek National Product Manager.

New colors and shapes are constantly being test marketed, to keep up with HOYA’s Distortion-Free Optics  visit www.thehoyafreeformcompany.com.

About Hoya Corporation 

Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide.

About Avantek

Avantek is a privately owned company which specializes in bringing new technology to the optical industry. It was founded by The Beta Group, who were also the inventors of Flexon.  www.avantekeyewear.com  www.betagroupllc.com