Professional golfer and entrepreneur Greg Norman has teamed up with Aspex Eyewear Group, a key player in the optical industry, to develop a line of Greg Norman eyewear.
The new Greg Norman offering will be the flagship brand for the Aspex Eyewear Group, an industry leader hailed for its combination of innovative technology and cutting-edge design. This new relationship with Greg Norman will allow Aspex to expand their product development and technology by leveraging the success and popularity of the Greg Norman brand.
“Aspex is an industry leader in eyewear technology and has strong distribution capabilities,” said Norman. “For me, the development of Greg Norman eyewear is a logical extension to my brand portfolio.”
Currently under design, Greg Norman eyewear is slated for launch in the first quarter of 2011. Greg Norman eyewear will offer both optical (prescription) and non-optical (sunglasses) eyewear and will be distributed through independent eyewear professionals, national accounts, and non-optical retailers.
“In addition to being an iconic golfer, Greg has developed a successful lifestyle brand,” said Thierry Ifergan, CEO, Aspex. We look forward to working with Greg to develop a line of eyewear offerings that meet his exacting standards for style and performance.”
CAA Licensing, a division of Creative Artists Agency, a sports and entertainment agency, brokered the deal on behalf of its client Greg Norman.
Great White Shark Enterprises is a multi-national corporation headed by Greg Norman. The company’s interests are primarily focused on golf and the golf lifestyle.
Entities under its oversight include Greg Norman Golf Course Design, Greg Norman Collection (apparel), Greg Norman Estates (wine), Greg Norman Production Company (event management), Medallist Developments and Southern Cross Developments (real estate), as well as various licensing and merchandising related activities.
About Aspex Eyewear Group
Founded by Nonu Ifergan in 1965, Aspex has become well known throughout the world as a key player in the optical industry. Aspex continues to reinvent, always pushing the creative technological limits. Its revolutionary brands are a true indication of combining innovative technology, expertise in research and development and leading edge classy style.
For more information: www.aspexeyewear.com