Martin Kaymer, who is the face of the new campaign, perfectly embodies the refined, sporty-chic character of the new BOSS Black Eyewear image campaign. It shows him wearing an aviator-shaped model, highlighted by a metal logo plaque (mod. BOSS 0409/S).The sunglasses are available in an elegant range of colors such as matt black/black, palladium/blue, ruthenium/gray havana and brown/havana. This versatile model is ideal to wear on the golf course as well as for everyday use and all sorts of outdoor activities.
The 27-year-old charismatic golf champion Martin Kaymer is undoubtedly the ideal testimonial for this campaign as he perfectly combines distinguished elegance with a sportive style. Taking his first steps into professional golf in 2005, he soon became one of the world’s youngest golfers to win an amazing number of tournaments on the world’s professional golf circuit. His wins include the PGA Championship, the Alfred Dunhill Links Championship, the Abu Dhabi Golf Championship, and the WGC-HSBC Champions. Due to his remarkable accomplishments and continuous success, Martin Kaymer has firmly established himself as one of golf’s elite players.
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“Outstanding skills, a professional outlook and a likeable personality make Martin Kaymer an ideal
brand ambassador for HUGO BOSS,” commented Philipp Wolff, Senior Vice President of
Communications, HUGO BOSS AG, Germany.
In 2011, to further expand its branding activities in the world of golf, the international Fashion Group
HUGO BOSS launched a long-term partnership with the young German golf pro.