New York, NY (June 11, 2012) — Geoffrey Beene, LLC has signed a multi-year license agreement with Tura, Inc. for men’s and women’s ophthalmic eyewear under the Geoffrey Beene label. The new licensee will add to the brand’s ever expanding portfolio of licensees and complement the existing Geoffrey Beene product categories. Initial deliveries are slated for Spring 2013.

“Tura Inc.’s extensive sales force, comprehensive channels of distribution including over 12000 independent ophthalmic retailers, and relationships with better chains and department stores, brings its expertise in marketing, sales, product development, and sourcing for a great price value relationship. Merle Sloss, Beene’s Executive Vice President and President of Licensing at Geoffrey Beene believes that “Geoffrey Beene is well positioned for today’s economic environment as an affordable designer brand. Tura Inc. is a great partner to support the brand’s positioning.“

Tom Hutton, President and CEO of Geoffrey Beene LLC, and President of the Geoffrey Beene Foundation, said “Tura is a well-known innovator in eyewear and brings to our partnership the extensive global resources of a top tier global eyewear company- Eschenbach Optik of Germany. We are confident that a partnership with Tura will allow Geoffrey Beene to immediately establish a larger footprint in the eyewear space.”

Tura, Inc. President and CEO, Scott Sennett said, “We could not be happier with our new partnership with Geoffrey Beene. Tura and Geoffrey Beene share a similar American heritage and a common commitment to high quality dating back to the mid- 20th century. In this sense we are ideal partners. We look forward to introducing a collection in 2013 that will carry on the tradition of style and innovation that have been hallmarks of the brand.

The new Geoffrey Beene collection will be centered on modern interpretations of classic designs for both men and women in acetate, titanium and other advanced optical alloys.”

Geoffrey Beene Gives Back® (GBGB)

Under its GBGB philanthropic program established by Tom Hutton, President and CEO, Geoffrey Beene has funded over $150 million in value to critical causes, including over $120 million in value to the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. Other charitable causes include Alzheimer’s, Heart Disease, Protection of Women and Children, Veterans Support, Educational Scholarships, and Animal Welfare.

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37 West 57th Street New York, NY 10019 Tel: 212-371-5570 – Fax: 212-980-6579G E O FFR E Y BE E N E

Tura Inc., founded in New York City in 1938, is a leading designer, marketer and distributor of fashion eyewear. Tura designs and markets several leading eyewear brands including Tura, Brendel, Humphreys, Crush, Ted Baker, Lulu Guinness and TitanFlex. Tura is headquartered in Great Neck, New York and employs several hundred people throughout North America. Tura is a wholly owned subsidiary of Eschenbach Optik, a worldwide leader in optical products and eyewear.

For additional information on Tura, Inc. please visit,