NEW YORK, May, 2015  – funoogles, an innovative company that creates interchangeable, customizable prescription eyewear for children, has launched in the United States. Developed to provide children with a way to express their personalities while also addressing their vision needs, funoogles’ colorful glasses adapt to fit a child’s individual style. They also may improve a child’s experience of wearing glasses, increasing their daily use.

The idea behind funoogles came from founder Jessica Darcy’s seven year old daughter, Ella-Jane. Born with a congenital cataract, a disease that impacts her vision, Ella-Jane understood that glasses were necessary to help her see correctly, but soon grew bored with having to wear the same frames each day. In an effort to express her creativity and individuality, she asked her mom if it would be possible to create glasses made of interchangeable parts that would easily change the look of her lenses, leading to the development of funoogles.

How to Build Your funoogles! from magn3tic on Vimeo.

“The first time Ella-Jane put on a pair of funoogles, she lit up with excitement,” said Darcy. “Eager to show them off, she debuted this initial pair to her friends at school who then became interested in owning a pair of funoogles, too. With that I realized that other children should also have the opportunity to customize their glasses.”

funoogles glasses are made from TR-90, a durable material designed to withstand the wear and tear of active children. The funoogles “starter pack,” which includes a clear colored eyewear base known as a core (to keeps the lenses in place), an interchangeable outline clip, full clip, brow clip, and temples (otherwise known as the arms), gives kids a fun and easy way to create their own look, and costs $99.99. Currently, funoogles are available in two sizes for children ages four to 14, and come in 18 unique colors.

“Children often recognize the benefits of wearing prescription lenses to improve their vision, but become frustrated by having to wear them every day,” said Brian Campollataro, MD, pediatric ophthalmologist, and Ella-Jane’s physician. “funoogles may help alleviate that frustration and make the experience of wearing glasses a source of pride. They’re also a creative tool for parents who need to encourage their child to wear their prescriptive glasses.”

Currently available for purchase in the United States through the funoogles website, Darcy is planning for expansion of funoogles through sales in stores, and shipping to other countries. In addition, the company will reach consumers in under-served rural areas in Central America and the Dominican Republic through donations via the Volunteer Health Program, a nonprofit health care organization focused on providing primary medical and surgical eye care to people in these locations.

For more information or to purchase funoogles, please visit www.funoogles.com. To watch the how-to video, please visit https://vimeo.com/127311687.

About funoogles

funoogles is a company that creates customizable eyewear for children to express their personalities. With a range of colorful options, funoogles glasses adapt to fit your child’s mood and style. Fun, fashionable and easy to interchange, each set of prescription eyewear gives kids a unique look and parents an affordable way to keep their children in style. funoogles are also available as sunglasses, and are made in America.