Breakout Group

The Foundation for Eye Health Awareness hosted the second  Eye Health Summit on July 20-21, 2010 at the Hyatt Regency O’Hare in Rosemont, Illinois.

Themed From the Foundation Up, the Eye Health Summit provided its 150 attendees with an  opportunity to participate in small group and breakout activities, as well as a number of  networking breaks.

Mike Daley, president and executive director of the Foundation, along with board members, welcomed Summit attendees at a ribbon-cutting ceremony held at the  opening reception. “Cutting the ribbon symbolically opened the doors of our new educational  foundation to members of the vision community to participate,” said Daley. “With participants  ranging from non-profit organizations to manufacturers to managed care plans, the Summit  brought together key decision-makers from throughout the vision community.”

Think About Your Eyes

This year’s format included a keynote speaker, Lynn Vos of Grey Healthcare Group, who  addressed trends in healthcare communications. Foundation board members Barry Barresi, OD,  PhD, Wally Lovejoy, Greg Marko and Dave Sattler gave a history of the Foundation, summarized  current activities and spoke about future plans.

Eye Health Summit attendees also had a chance to learn about the Think About Your Eyes  campaign, which the Foundation will begin managing in 2011. The Think About Your Eyes  presentation highlighted the campaign elements, including advertising, web and social media  outreach, public relations and market research.

The afternoon breakout sessions allowed members of the vision community to provide  suggestions and direction on future activities of the Foundation. Select participants were  invited to participate in focus groups that evaluated an upcoming Think About Your Eyes  television advertisement. The remaining participants met in discussion groups that came to  consensus and gave reports on the top three tactics the Foundation can use to communicate  with the vision community and consolidate resources to help increase eye exams.

“This year’s Summit showed that we have individuals from all areas of the vision community  who are committed to improving eye health among all Americans, especially those at risk of eye disease,” said Barresi, chair of the board of directors for the Foundation for Eye Health  Awareness. “The enthusiasm created at the event was carried into our board meeting the next  day where we set strategic objectives for the organization that we look forward to refining and  sharing with the vision community in the coming weeks.”

The Foundation for Eye Health Awareness was created to increase the public’s awareness about the importance of eye health through a convincing nationwide messaging campaign that compels people to take better care of their eyes. The Foundation was formed in October 2009 as a result of the first Eye Health Summit. For more information on the Foundation for Eye Health Awareness and the Eye Health Summit, please visit http://www. ehafoundation.org.