Hauppauge, NY – March 2011 – Need another great reason to “like” us? Starting this April, ClearVision Optical , a leader in the eyewear industry with a portfolio of fashionable brands, will serve up a weekly fare of fashion – only on Facebook. Introducing…The Eyewearista!
“The Eyewearista will showcase ClearVision collections through current style and fashion trends via a Facebook channel,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “Our goal is to engage our customers on social media and networking, as well as increase sales by promoting our brands and products with weekly postings.”
Content for the blog will be based on current fashion styles, new releases, celebrity affiliations, catwalk trends and more. The Eyewearista will run blogs through Facebook every Friday and engage in a dialogue with the industry on trends and styles. Visuals will also be posted to represent these looks. In addition, there will be an opportunity to submit one-on-one questions to The Eyewearista.
Available only on Facebook and only to eyecare professionals who “like” ClearVision on Facebook, The Eyewearista will work to generate conversation through a social medium, as well as provide an opportunity for ClearVision to blog. In addition, the Eyewearista will help to establish and generate a following with customers, prospects and fans all who we hope look forward to (and come back for) her next feature.
Eyewearista’s premiere post will go live on Friday, April 29th. Stay tuned and join us every Friday for a weekly dose of all that is optically savvy. Please view the preview video here: http://www.youtube.com/watch?v=9eRlQY90ITs
ClearVision Optical is a leader in the eyewear market with an extensive portfolio of distinctive brand names. A privately held company, ClearVision currently designs and markets prescription eyewear and sunglasses for BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Ocean Pacific, Jessica McClintock and Fisher-Price®, as well as Junction City and several other well known house brands. ClearVision’s collections are distributed throughout the United States and throughout 20 countries internationally. To learn more about ClearVision Optical, visit www.cvoptical.com.