For most parents, purchasing glasses for a child is a big deal and a significant investment. Eyes of Faith Optical aims to make the process easier with their new program, “Peace of Mind Pair.” As Eyes of Faith and Big Idea Entertainment celebrate the extension of their exclusive VeggieTales® license agreement, the shipment of a back-up, identical frame with every VeggieTales® purchase solidifies the collection as one that fits family budgets and offers an uplifting purpose to the optical industry.
“Parents already love the quality, style, and positive message of our VeggieTales® frames. And we understand that buying a pair of high-quality frames for a child is the best choice, but that choice can also turn into a bit of sticker shock for parents,“ said Jim Schneider, Eyes of Faith Co-founder and President. “Peace of Mind Pair is a way for us to make the investment in VeggieTales® even more valuable.”
That valuable investment materializes from several built-in benefits. Kids need high-quality, durable frames because their glasses must withstand increased wear and tear. Nevertheless, accidents happen, and “Peace of Mind Pair” means no delay while waiting for a replacement part or frame. Even if parents choose to invest in a second pair of lenses later, eye care professionals will still have a Peace of Mind frame in stock for that patient. When they’re headed to school or on vacation, their eye doctor will be ready with that sight-saving second frame they need.
“As members of the optical industry, we know the incredible benefits of a second pair of glasses,” said Amy Schneider, Eyes of Faith Co-founder and Vice President of Product Development, and optician of more than 20 years. “’Peace of Mind Pair’ makes it easier for eye care professionals to communicate and offer that value to parents with an affordable second lens package. Parents get an affordable solution that builds trust and loyalty, opticals have a way to demonstrate the worth of a second pair – it’s a win-win.”
Eyes of Faith launched “Peace of Mind Pair” January 2nd, to a warm welcome from the optical industry. The VeggieTales by Eyes of Faith collection includes frames that fit children and tweeners, made from high-quality materials like custom-patterned acetates and titanium memory metal. All frames incorporate a little fun from the VeggieTales brand and the signature message “God Made You Special!” inside every temple.
About Eyes of Faith:
Eyes of Faith Optical was founded by husband and wife team Jim and Amy Schneider to offer designer eyewear that reflects the spirit of faith and makes a global difference. Eyes of Faith’s Wear & Share® promise transforms a portion of every purchase into eye care or eyewear for someone in need, which is delivered during optical missions domestically and abroad. The company’s vision for Wear & Share is to allow consumers to wear their faith and share the gift of sight, and the program has generated funding to reach nearly 30,000 lives around the world.
The Eyes of Faith family of brands includes its own Eyes of Faith® collection, as well as licensed brands VeggieTales®, Not of This World®, and Women of Faith®, all of which are distributed to independent eye care professionals throughout the continental United States, Puerto Rico, Canada, and Dominica. Eyes of Faith’s fashion-forward styles are designed for all ages and incorporate inspiring design elements such as a cross on the outside or scripture on the inside. All frames come with branded cases and cleaning cloths, and a bookmark as a reminder that “your style CAN make a difference.” In addition to the Wear & Share donation to someone in need, Eyes of Faith’s Eyewear My Faith™ message encourages wearers to uplift others by sharing why they wear their faith on social media with #EyewearMyFaith.
Consumers can also Wear & Share® with signature Eyewear My Faith™ t-shirts, John 3:16 Eye Chart t-shirts, Women of Faith® licensed reading glasses, and VeggieTales® sunglasses for kids through the “Eyes of Faith Storehouse” at eofshop.com, wh