Purpose-driven eyewear company Eyes of FaithTM Optical launched their brand identity campaign at Walt Disney World®, where Eyes of FaithTM was the featured sponsor at the Theater of the Stars Stage during Disney’s recent Night of Joy event. Performers at the Theater of the Stars Stage included Mandisa, Leeland, NEEDTOBREATHE, Family Force 5, Superchick, and Grits. The musically diverse event at Disney’s Hollywood StudiosTM theme park just celebrated its 27th year of Christian music at the Walt Disney World® Resort

During the same weekend, Eyes of FaithTM also introduced their new brand at Momentum 2009, the inaugural Christian Music Broadcasters event held at Disney’s Coronado Springs Resort concurrent with Night of Joy. Eyes of Faith will launch to the optical market this coming weekend in Las Vegas at the Vision Expo West eyewear show.

“Customers are telling us that Eyes of FaithTM is a product that has meaning to them and they’re embracing it,” stated Jim Schneider, Director of Purpose, Eyes of FaithTM Optical. “Everybody keeps asking, ‘When can we get the Eyes of Faith frames?’ They’re coming!”

Many of the artists and celebrities at Night of Joy and Momentum were excited by both the look and the heart of the new brand.

“Eyes of Faith’s purpose is not to just be a business, but to connect with people and ministries that are doing things around the world,” commented Integrity Music recording artist Kari Jobe, who got to spend some time with the Eyes of FaithTM team at Momentum. “It’s all about seeing God with eyes of faith and I think it’s awesome. I want Eyes of Faith!”

“I had the pleasure of witnessing the very successful brand launch of Eyes of FaithTM at Night of Joy and Momentum,” added Dove Award-winning Christian recording artist Al Denson. “Owners Jim and Amy Schneider and their purpose-driven eyewear company are the real deal.”

Eyes of FaithTM Optical is a new brand of eyewear that has Purpose, Passion, and Style. Through the Eyes of FaithTM Foundation, the eyewear brand expresses their Purpose by giving back to God, the ultimate designer, while allowing their customers to participate in giving as well. Since Eyes of FaithTM will donate 10% of their gross sales each year, consumers can know that a portion of every single dollar they spend with the company will go to a reputable Christian children’s charitable organization. Eyes of FaithTM Optical’s Passion is the marketing and sales of distinctive eyewear products that exhibit not only excellent craftsmanship and fashion-forward concepts, but provide an opportunity for believers to share their faith in a way that sparks conversation about God in their daily lives. Finally, Eyes of FaithTM Optical’s Style is already catching on as the first faith-based ophthalmic line to be distributed exclusively through eye care professionals.

“Eyes of FaithTM Optical is a company that is committed to helping its customers see the world a little differently,” says Larry Haynes, Executive Director, Community Foundation of Western PA and Eastern OH. “Very few companies are willing to commit a high percentage of their overall sales to help others. Eyes of FaithTM is that type of company.”

For more information on Eyes of FaithTM Optical, the Eyes of FaithTM Foundation and the new Eyes of FaithTM eyewear line, visit eyesoffaithoptical.com.

Pictured: Sparrow Records recording artist Mandisa with Eyes of Faith’s Amy and Jim Schneider at Night of Joy.