DALLAS—Essilor of America announced today that it is launching MyOnlineOptical.com, an e-commerce Web site for independent eyecare professionals (ECPs). Following a successful Beta test with a limited number of ECPs, in partnership with FramesDirect.com, Essilor has expanded the availability of the offering which enables ECPs to provide optical products online to their current and future patients.

In order to secure and deploy the service, Essilor has acquired a majority stake in FramesDirect.com, an online eyewear vendor. Essilor did not disclose the extent of its stake in the company.

Both Dhavid Cooper, OD, co-founder and CEO of FramesDirect.com and Guy Hodgson, OD, co-founder and COO/CFO will remain with the company, Essilor told VMail.

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