ERIK ESTRADA AND TRANSITIONS LEAD NATIONAL EFFORT TO EDUCATE CONSUMERS ON IMPORTANCE OF YEAR-ROUND HEALTHY SIGHT PROTECTION
Consumers Urged to Use Vision Benefits, Remaining Flexible Spending Dollars For Comprehensive Eye Exams, Sight-Enhancing Vision Wear
PINELLAS PARK, Fla., Nov. 11, 2010 – Bringing Transitions Opticals, Inc.’s “Get Sighted” initiative to a national level, actor Erik Estrada of the famed 1970’s TV show “CHiPs” is teaming up with sports vision/training specialist Lawrence D. Lampert, O.D., F.C.O.V.D, to raise awareness about the importance of healthy sight among consumers across the country.
Estrada, as a Healthy Sight Officer for Transitions Optical, has already led the Healthy Sight Patrol through the streets of New York City and at the Transitions Championship® in the Tampa Bay area to distribute “Sightations” for violations such as “Visual Abandonment” and “Indecent Exposure” to consumers who were not wearing proper UV-blocking eyewear while outdoors. Now, Estrada has teamed up with Dr. Lampert to educate consumers nationwide about year-round eye health, through appearances on national and local broadcast news programs.
Estrada and Lampert also used these TV appearances as an opportunity to remind consumers to take advantage of their vision benefit before the end of the year, and that they can use their remaining 2010 medical flexible spending account dollars to pay for vision-related expenses, such as co-pays and lens enhancements not covered by their vision plans. “Benefits enrollment is a perfect time to remind consumers to get an annual eye exam, if they haven’t already, and also that they should take advantage of their vision benefit to protect their eye health in the coming year,” said Dan McLean, communications specialist, Transitions Optical. “This outreach is critical, given recent research by Transitions revealing that 30 percent of employees don’t use their vision benefit to get an eye exam by the end of the year, even though they are enrolled.”
Research also shows that consumer awareness of their eye health needs is low; for instance, many consumers do not know that exposure to UV rays can cause long-term, irreversible damage to the eyes. Transitions® lenses block 100 percent of UVA and UVB rays while adapting to changing light to provide more comfortable vision, including for children, whose eyes are particularly sensitive, according to Lampert. “Studies reveal that 80 percent of patients under the age of 15 show signs of UV-related eye damage,” explained Lampert, who is among only 450 individuals in the world to have completed a fellowship in developmental vision. “It’s never too early or too late to start protecting your eyes.”
Estrada encourages all consumers to join the Healthy Sight Patrol by asking them to visit www.GetSighted.com to send a “Sightation” to friends and family members who are not properly caring for their eyes and learn more about how they can ensure lifelong healthy sight. “I always want to make sure citizens are protected, and as a Healthy Sight Officer, it is my job to help educate them about how to properly protect their eyes from UV rays all year- round,” said Estrada. “As part of Transitions Optical’s Healthy Sight Patrol, I have the opportunity to spread the word to people across this country about taking better care of their eyes by visiting their local eye doctors regularly and wearing protective eyewear.”
More information about the Healthy Sight Patrol can be found at www.GetSighted.com.