I am very impressed with Modo’s new ECO eyewear collection. Much of the eco- friendly eyewear is uni-sex based upon a retro/ vintage look. There is very few styles just for sustainable women. The new ECO collection says to women, just because you are tree-hugger doesn’t mean you have to lose your femininity. Eco (Earth Conscious Optics) by Modo is adding new Eco optical styles with an emphasis on sustainability, uniqueness and personality. This season’s strong and recognizable styles are predominantly dedicated to women.
The result is a balanced combination of classic shapes with distinctive temple detailing and retro-inspired shapes in form of cat-eye or thick plastics. The women’s styles show individual expressiveness with unexpected details such as abstract metal cut outs, remarkable two-colored tones on front and temples and beautifully shaped front & temples, shapes that are unusual, yet easy to wear. Colors range from the more classical browns, tortoises and blacks, to the more dynamic crystal pink, lavender and satin aqua.
There is men’s or for women that do want a vintage/ retro look , the styles include both semi-rim classic and full-rim square retro frames as in.
All styles reflect the many features of Eco. The collection carries an UL Environment Validation certifying that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989.
The frame packaging is made of recycled paper and includes a pouch made of organic cotton. Eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. The box also includes an easy to use mail-in recycling kit.