SAN FRANCISCO, Nov. 2014 Ecommerce site for eyewear startup DITTO launched today with a unique style and fit quiz that customizes a personal shop of eyewear for each customer. It also announced $5.0 million in additional funding from August Capital and strategic partner, National Vision, Inc. An earlier seed round led by August Capital brings the total funding raised to $8 million.
DITTO.com is a site that allows customers to record a short video of their face from their smartphone or webcam to create a 3D virtual self, or “DITTO”. Users can virtually try-on designer prescription glasses and designer sunglasses in 180-degree views to see how a particular style looks and fits their face before they make a purchase. DITTO has been issued two patents thus far.
“By incorporating personal style preferences, facial measurements and face shape into our recommendation algorithms, we’re giving customers the confidence they need to buy eyewear online,” says Kate Doerksen, cofounder and CEO of DITTO.
DITTO also announced a partnership with National Vision, Inc., the fourth largest optical retailer in the United States and operator of America’s Best, Eyeglass World and Vision Center inside select Walmart stores. DITTO will be licensing its patented virtual try-on technology and experimenting with in-store kiosks at America’s Best locations.
With the new funding, DITTO is looking to invest more heavily in its technology and grow its team to help scale its business.
Visit http://www.ditto.com to customize your personal shop.
DITTO is an ecommerce site for designer eyewear. Based in San Francisco, CA, DITTO uses a fit and style quiz and cutting-edge virtual try-on technology to customize a personal eyewear shop for each customer. The site offers an extensive collection of designer frames from Persol, Ray-Ban, Oakley, Illesteva, Paul Smith, and others, high-quality prescription lenses and free shipping and returns. The company was cofounded by Kate Doerksen while in business school at Stanford, and Sergey Surkov and Dmitry Kornilov who were previously engineers at Google and Nokia, respectively. DITTO is venture backed by August Capital, National Vision, Inc, S:Cubed Capital, and Broadway Angels.