Menicon Co., Ltd. announced on July 20 the appointment of David Moreira as Vice President of Marketing for Menicon America Inc. Moreira will report to Jonathan Jacobson, President of Menicon America.

Moreira joins Menicon with over 20 years’ experience in the contact lens and ophthalmic industry, having worked in a variety of positions with several leading companies, including Bausch & Lomb, Paragon Vision Sciences and Advanced Vision Research. During this time, Moreira played a key leadership role in launching new products, building worldwide brand awareness and generating sales and share growth through laboratory and retail distribution networks. For the last four years, Moreira has led North American sales and marketing efforts for the Dutch Ophthalmic Research Center, a leading innovator of premium ophthalmic micro-surgical instruments, equipment and surgical liquids.

Moreira has strong global expertise in strategic product marketing, sales management and directing distributor efforts. He has also demonstrated outstanding skills in brand management, medical marketing communications and orchestrating the successful introduction of new products worldwide.

Moreira will be based in the U.S. while being responsible for Menicon America’s marketing efforts including the recently acquired Lagado Corporation business.

“I am extremely delighted to be joining the Menicon team,” said Moreira. “The recent acquisition of Lagado makes this is a very exciting time to join Menicon, a growing and innovative industry leader. The Lagado business opens new doors for Menicon and I look forward to working with the team to combine our strengths in order to better serve the needs of the custom lab channel and specialty contact lens fitter community.”

Jacobson, Menicon Co.’s General Manager, Global Business Strategies & Operations, commented: “We are very happy to welcome Moreira on board. Moreira’s experience in the custom contact lens materials and related lens care market will play a critical role in expanding our business in the Americas and worldwide. We look forward to his contributions.”

About Menicon:

Menicon Co. (www.menicon.com), founded by Kyoichi Tanaka in 1951, is Japan’s first and largest contact lens manufacturer, and now is represented in over 30 countries. Menicon is a manufacturer dedicated to all areas of soft and GP contact lens-related businesses including material development, lens designing, and manufacturing of contact lenses and care solutions. Menicon is a world leader in the development of hyper-Dk GP (Menicon Z) and soft contact lenses (Menicon PremiO).