Tura, Inc., the inventor of fashion eyewear revitalizes its Brendel brand with the introduction of attention-grabbing women’s ophthalmic styles. The new eyewear is architectural in spirit and utilize high quality details and techniques, including Italian foils, two-tone plating, custom color fades, piercing, and color blocking. The color palette is warm, each frame features contrasting colors to give it edginess, and a fresh fashion forward perspective. These new styles are striking, and have show-stopping color combinations and artistic details.
922003 in Teal, Purple, or Black from the Contemporary Fashion collection – This rectangular shape with an uplifting sweep creates a chic style for all women who want to stand out from the crowd. The custom Italian foil overlay along the top bar creates a stylish and feminine front view, while the sleek complementing temples provide a fashionable side view. This style is ideal for the Brendel woman who wants to incorporate the trend of contrasting prints into her eyewear wardrobe.
922004 in Purple, Brown, or Navy from the Contemporary Fashion collection – This smaller size frame is the companion to 922003. This shape is petite, however still makes a bold statement. The narrow rectangular shape is enhanced by an upsweep that’s very wearable. The custom Italian foil overlay along the temporal edges creates a striking front view, with sleek unbranded temples.
922006 in Brown, Burgundy, or Black from the Trend Inspired collection – Exquisite details from the front to the tip! Luxury runway clothing featuring complex geometric shapes inspired this style. The trendsetting semi-rimless shape features an uplift and characteristic two-tone plating along the temporal edge. The accent color creates a striking dimensional front view. This model features additional benefits such as lightweight comfortable materials and spring hinges.
922007 in Blue, Purple, or Brown from the Trend Inspired collection – This smaller size frame is the companion to 922006. The feminine geometric shape with custom two- tone plating on the front and temple will complement most faces. The second color along the top brow is uplifting and adds a modern flair. This progressive friendly frame has minimal logo treatment for women who want subtle branding.
922010 in Black, Teal, or Brown from the Ornamental collection – This model is focused on architectural design and intricate details. The modified square shape with soft corners will allow this frame to flatter almost any woman’s face. Another standout design technique is the custom color fading on the font, which creates a fresh look. The elaborate pierced pattern from the end piece to temples provides drama and allure.
“These new frames are very different from what’s out in the market,” says Tura Inc. Vice President of Brand Management Jennifer Coppel. “They truly combine a European perspective with an American fit and a warm color palette that complements American fashion. Unlike many European brands that use acidic neon colors, these frames use rich jewel tones in new and surprising combinations.”
The Brendel brand is currently sold exclusively at independent ophthalmic retailers across the country.
About Tura Inc.:
Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940’s by repositioning eyewear as a fashion accessory as well as a medical device. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, and Humphrey’s. Tura is a member of the Eschenbach Group of Germany.
For more information, please visit: www.tura.com