ClearVision Optical partnered with BCBGMAXAZRIA to participate in Fashion’s Night Out, an unprecedented global initiative created to celebrate fashion & shopping. ClearVision aligned with major key markets in the New York City, Dallas, Chicago, Los Angeles and Miami BCBG retail locations for this highly-visible national commitment.
Held Friday, September 10th from 7-9 pm (8-10 pm in NY), this pre-Fashion Week kickoff event and shopping extravaganza was a chance for customers to sip cocktails and mingle with celebrities and fashion influentials at several BCBGMAXAZRIA retail locations.
ClearVision donated a Dream frame, its stunning limited edition sunglass to raise funds for Susan G. Komen for the Cure® and BCBG scarf to be part of a larger scale “Handbag Giveaway” spearheaded by BCBG. A chance to win was offered at each major area location. In addition, ClearVision had in-store presence of the BCBG Dream frame during the shopping event through a DREAM pop display, frames and counter card for each area event.
More than just a high-fashion shopping soiree, Fashion’s Night Out was an outstanding way for ClearVision to visually increase the awareness of its optical and sun collection to the BCBG customer throughout the country. It also served as an opportunity on a larger scale to promote the Dream sunglass for Susan G. Komen for the Cure® and help to further enhance the BCBG brand experience for customers.
For more information and to view photos from each of the events, please visit ClearVision’s Facebook page: www.facebook.com/clearvisionoptical.