TitianHauppauge, NY – January 2014 – Eyewear industry leader ClearVision Optical launches PuriTi, a 100% titanium eyewear collection for men. Designed with eye care professionals in mind, PuriTi titanium eyewear showcases timeless design and high quality materials in a competitively priced, private label collection.

PuriTi titanium eyewear provides both fashionable and functional excellence through sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. Ideal for the aspirational man seeking clean, high quality designs, PuriTi also provides the hypoallergenic, anti-corrosive benefits associated with titanium.  The collection is uniquely positioned as a high end men’s fashion brand that’s available at an attractive opening price point.

“We designed the PuriTi collection to meet the needs of both our customers and their patients,” says Peter Friedfeld, ClearVision’s Executive Vice President. “PuriTi fulfills an industry need for high quality titanium eyewear set at a price point that’s advantageous to the ECP, without sacrificing style and quality. This 100% pure titanium collection not only helps bridge the gap between luxury and affordability, but reinforces ClearVision’s dedication to the ECP by providing well designed, on-trend and sellable collections.”

The collection launches with 6 styles, with more designs coming in spring 2014. Key features include:

  •     integrated spring hinges
  •     stainless steel screws
  •     cellulose acetate tips
  •     comfortable PVC nose pads

Classic and modern eye shapes are accented by subtle details including carbon fiber inserts, textured tooling and architectural temple piercings, enhancing the collection’s style factor. Frames are available in masculine colors including brown, gunmetal, black, and pewter.

A full suite of in-store merchandising materials is available for the PuriTi titanium collection, including a unique brand ID; a brand counter card; a consumer facing features counter card; a hanging banner; and a custom window display. Created to complement each other in store, these retail-esque materials reflect the sophistication of the PuriTi consumer while visually promoting the advantages of titanium.

Available from ClearVision Optical