Charmant USA, the leading titanium eyewear manufacturer, has launched a new addition to their extensive titanium offerings: The Charmant Titanium Polarized Sunwear Collection. ‘The latest sunwear answers a need in the marketplace that will meet the demands of active users, offer excellent styling for any occasion, and provide UV protection,” explains Harry Aida, president of Charmant USA. “Its durability, corrosion-resistance, and lightweight titanium frame—coupled with Zeiss’ anti-smudge, anti-static, and water-resistant lenses truly makes these sunglasses everything a sunglass should be.”
“The new tagline: EVERYTHING A SUNGLASS SHOULD BE encapsulates and perfectly summarizes the features and benefits of this prestigious line,” states Dee Berghuys, director of product and marketing. “We wanted to create sunwear that could provide all day wearing comfort and a durability towards the elements that only high-quality, pure titanium could provide.”
CHARMANT TITANIUM POLARIZED SUNGLASSES are an extension of Charmant’s core titanium collection, the flagship line for the company. The collection will be supported by in-store merchandising materials including a tower display, a counter card, a polarized tester, and a take-one brochure for consumers.