Morris Plains, NJ – July 5, 2012 – Charmant USA, known for manufacturing high-quality, comfortable eyewear, has announced the “Fall in Love with ELLE, Fall in Love with NYC” point-based campaign.

The Fall in Love campaign—which will run from August 1 through October 31, 2012—is a multi-tiered sales-driven contest to motivate and reward retailers for purchasing and selling ELLE eyewear. Registered retailers will earn one point for every ELLE frame purchased during the contest time period.

“We are thrilled to announce the Fall in Love campaign,” states Dee Berghuys, director of product and marketing for Charmant USA.   “It is always exciting to partner with our license brand ELLE and reward our customers for supporting the brand.”

The grand prize is a trip for two to New York City for four days and three nights; and will be awarded to the account with the highest number of points at the end of the contest.  Included in the all expense paid trip are two tickets to a Broadway show and a $500 gift card for shopping. The trip is to be taken at the end of 2012; exact dates will be finalized with the winner.

Five runner-up prizes will also be awarded, each runner up will receive an ELLE luggage set.

There are over 400 additional gifts and prizes to be won during the campaign.  Select gifts will be awarded to participating retailers who reach preset purchase levels.

To participate, retailers must register at