After posting this patent for Beer Goggles on one of our Facebook pages, curiosity got to me. I got to wondering about BEER goggles. Did you know this is an actual descriptive term and is in dictionaries? According to Urban Dictionary Beer Goggles Are:
Phenomenon in which one’s consumption of alcohol makes physically unattractive persons appear beautiful; summed up by the phrase, “there are no ugly women at closing time”
When I took her to bed, she looked like Halle Berry. When I woke up, she looked like Keith Richards!
That said: New Beer’s Eve is an unofficial holiday celebrating the end of Prohibition on April 6th and sales of beer would become legal April 7, 1933. Ergo Celebrating Beer Goggles which seem to have evolved around 2003.
- The use of beer goes back thousands of years, in fact the slaves who built the pyramids were given a daily ration of 4-5 liters of beer. According to Dr. McGovern (beer specialists):
- “Fermented beverages are at the center of religions all around the world. [Alcohol] makes us who we are in a lot of ways.” He contends that the altered state of mind that comes with intoxication could have helped fuel cave drawings, shamanistic medicine, dance rituals and other advancements.
- More than 133 billion liters (35 billion gallons) are sold per year—producing total global revenues of $294.5 billion (£147.7 billion) in 2006. (Wikipedia)
- Did you know that San Diego is considered the #1 Beer City in the USA? With over 33 breweries!
Not to get off track here, but we in the optical industry we probably think of beer googles in a little different manner. Taking it literally, there is eyewear made with Beer Goggles or have Beer Goggle Theme.
These are called Retro Futuristic Neo Victorian Ocular Beautification Devices
Scott over a Urban Specs has made eyewear from actual beer Bottles
Of course many of the novelty eyewear has beer styling, from mug shots to beer brands
A fairly new company started called Beer Optics ‘Where Everything Looks Better’
The latest entering into the fray is Brewsee, which has a beer opener on the temples. Their tagline’ Pry Me A New One’