Silhouette SUN 2013Silhouette is delighted to announce Cate Blanchett as the new face  of their ICON for an ICON CAMPAIGN. Shot by the legendary Peter Lindbergh on location in Hollywood, Silhouette has brought two acclaimed icons together to present their iconic eyewear. The TITAN MINIMAL ART eyeglasses and sunglasses are as characteristically minimal and effortlessly stylish as ever.

Catefeels that there’s a purity and simplicity to great design that keeps it timeless. She embodies so many of the characteristics that Silhouette strives tocapture in their eyewear: elegance, sophistication and subtlety.

The rimless aesthetic allowsyou to see things without restriction and that is the idea behind this campaign: you see Cate in a relaxed moment, as she really is, despite the many demands on Cate’s time. As an actor, director, mother and commitments to environmental causes, she still tries to live light.Lindbergh is the perfect photographer to capture this authenticity, as someone who puts everyone at ease and allows them to be themselves.

An elegant design launched in 1999, the TITAN MINIMAL ART were designed by Silhouette’s award-winning team in Linz, Austria and have since maintained a commitment to its lightweight, flexible titanium craft and minimalistic chic styling. Additional facts about this eyewear include:

  • Tapered, hypoallergenic and longer temple ends are made using two-component SPX+ fusion technology
  • Customizable lens shape to suit the face of the wearer
  •  Sunglasses give 100% protection against UVA, B and C rays, are anti- reflective and can be polarized or made prescription.

The campaign will launch in March 2014and will appear around the world in selected print and outdoor mediaandFine Optical Shops Worldwide.

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What began in 1964 as a vision of glasses as a decorative device, is today the world’s leading brand of light and high quality glasses. The brand offering the world’s lightest glasses and are made with great attention to detail, due to a large proportion of work by hand, using all the best materials and latest technology. Made in Austria, they are exported to 100 countries worldwide. In 1999, Silhouette revolutionized the eyeglass world with its Titan Minimal Art glasses weighing only 1.8 grams, without screws, hinges or rims. Silhouette glasses have been 35 times with astronauts in space; they travel around the globe with the Vienna Philharmonic as well as with a number of celebrities from   entertainment, business and politics.