PADOVA, 2016 – When Austrian entrepreneur and eyewear maker Wilhelm Anger founded his sport goggles company in 1956, little did he know that, 60 years later, the brand would be one of the most renowned and innovative lifestyle eyewear brand.
Wilhelm Anger named its Company after the longest, fastest, most dangerous race in the world: the Carrera Panamericana, drawing inspiration from what, back then, represented the future.
From then on, as he indulged following his passion for sport and for brave innovations, he built the brand that, in 1964, Optyl® and in 1974 launched the first-ever ski goggles with patented interchangeable lenses.
In the following years, the brand established also key partnerships and started a collaboration with famous automobile designer Ferdinand Alexander Porsche.
In the 1980s, Carrera started working with new partners in creating new collections, such as Sunjet and Boeing.
In 1996, the Company joined Safilo Group: this new collaboration boosted the products’ potential in terms of style and innovation and made the brand even more successful internationally.
The fame of Carrera sunglasses raised together with the iconic personalities that wore them through these 60 years of history: Al Pacino as Tony Montana in Scarface (1983), Don Johnson as James “Sonny” Crockett in Miami Vice (1984-1989), Chris Hemsworth and Daniel Brühl as James Hunt and Niki Lauda in Rush (2013). These are only few among many great actors that wore the brand, such as Robert Redford, Brad Pitt, Leonardo Di Caprio and Mark Ruffalo.
Years and iconic styles after, 2016 marks an additional significant milestone for the Company that celebrates its 60th anniversary with a look back on the greatest moments in its history.
Inspired by these great stories, the Brand launches Carrera 124/S, an exclusive 60th anniversary edition of the iconic reversed bridge construction that marked the Boeing style 27 years ago.
Carrera 124/S conveys the brand’s identity through an unending dialogue between the past and the present: super thin frames with a cutting-edge design that is part of the dna of the brand, with updated and unique stylistic details, to provide an all-day lightweight experience and a contemporary look.
The Brand celebrates its 60th birthday also with the new Maverick Campaign, debuting February 2016 and featuring Academy Award Winning actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 campaign.