San Diego (June 14, 2012) – As part of the company’s ongoing celebration of a century of ZEISS eyeglasses, Carl Zeiss Vision has launched an online vision screening tool that can help consumers identify uncorrected vision problems, and encourages them to visit an eye doctor.
The online vision screening takes just a few minutes to complete. First, the user is asked to calibrate the screen to assure the best results. This is followed by brief tests of visual acuity, contrast and color perception screening. At the end of each test, the user is told if his or her results suggest a need for an eye exam. The screening tool also includes a link that allows consumers to find a ZEISS eye care practice in their area.
“The main focus of our 100 Years of Vision campaign has been to raise consumer awareness of vision needs, and the options they have for vision correction,” said Joe Donahoe, President of Carl Zeiss Vision – North America. “Through influential bloggers, newspapers and consumer-focused websites, we have been letting people know that they have options when purchasing eyewear, and choosing the right lenses will make a difference in the quality of their vision.”
“The primary purpose of the online vision screening is to encourage consumers to make an appointment with an eye doctor,” Donahoe said. He cited a survey conducted by Carl Zeiss Vision in which 29% of U.S. respondents reported problems while reading, and 44% rated their night vision as satisfactory or below. Additionally, about 48% have an eye examination less frequently than every two years. “There are a lot of people who may need eyeglasses but don’t have them, and many others who have eyeglasses that probably don’t reflect their current vision needs. If we can motivate more people to get an eye exam, the online screening tool will be a success.”
The vision screening is available online at: tp://www.zeiss.com/C1256FBA003362DA/ContainerTitel/EyesightTest/$File/eyetest_en_US.html
Carl Zeiss Vision (www.vision.zeiss.com) is a global leader in optics. With a full line of advanced customized lenses, advanced performance coatings, PhotoFusion® self-tinting lenses, i.Scription® by ZEISS diagnostic technology and a national laboratory network, Carl Zeiss Vision is dedicated to creating a better visual experience for patients and greater success for eye care practices. For more information, visit www.vision.zeiss.com