Over the years there have been some ‘optical or eyeglass’ inspired beer and wine. The latest foray into the trend is The Bruery’s Offshoot Beer Co. The look is made to be engaging and shareable on Social Media.
Two ‘style’ are available and have names ‘Fashionably Late’ and ‘Better Late Than Never’ . Clever marketing makes the cans make the expression, for instance Better Late Than Never has a design with a watch on it.