Cumming, GA. – Briot USA, the leader in lens edging technology will be headed to Vision Expo East with a series of new product launches aimed at providing customers with options to outfit any lab need.

Briot will debut the new Alta Zd, an edger that is capable of producing the most intricate shapes and customized jobs using a special fine finishing wheel and milling tool. The Alta Zd offers distinct software and capabilities that ensure customized and best aesthetic fit for high wrap frames, complex patterns, and customized lens shapes. Briot’s newest design offers maximum creativity, extraordinary stability, and boasts flawless execution of the most complex jobs with speed, precision, and ease.

Briot will also be launching the award winning Alta Pulse. This machine offers extraordinary flexibility and an upgraded range of features. The Pulse claimed the prestigious Ponts D’or award for best edger by majority vote of over 10,000 opticians on their favorite edging machine at Silmo. Briot continues to innovate and produce equipment based on industry demands for the highest level of technology paired with simplicity of use.

Briot is rounding out their bold launch initiative with an addition to the popular eMOTION line. The eMOTION m is positioned to offer customers a choice in technology and finishing abilities. Briot is focused on providing customers with the features they choose at an affordable price point for anyone considering lab finishing services.

All three products will be available to the public for live demonstrations at Vision Expo East at Booth LP 7161 at Javits Center in New York March 15-17th.