Altair Eyewear, a division of Marchon Eyewear, is teaming up with Bright Pink to create bebe eyewear’s first-ever cause-based frame.
Altair and bebe eyewear seek to raise awareness about the importance of prevention and early detection for breast and ovarian cancer in young women. To further demonstrate this commitment, Altair made a $25,000 donation to Bright Pink.
The Bright Pink frames come in both optical and sun and feature an exclusive interchangeable magnetic bezel. Each frame comes with two sets of bezels, one with a subtle pink enamel and one with sparkling pink Swarovski crystals.
Patients undergoing cancer treatment can experience a number of eye-related conditions, such as dry eye, cataracts and inflammation. Experts recommend wearing sunglasses and avoiding the use of contact lenses.