World-renowned adventurer and best-selling author, Bear Grylls has partnered with Revo, a top global performance sunglass brand, to develop a line of co-branded sunglasses that cater to an active lifestyle.
Building on the tremendous brand loyalty behind adventurer and global television personality Bear Grylls, the collection will leverage Bear’s vision to ‘Inspire, Equip and Empower’. The sunglasses are made of an innovative flexible plastic material that is almost unbreakable. The collection features signature Revo lenses, ideal for Bear and his fans’ outdoor adventure lifestyle. The Revo lens offers the best visual experience available for those who live an active, outdoor lifestyle.
The line of sunglasses is due to pre-launch in Fall 2018 with a full launch in Spring 2019 at Bear Grylls.com, Revo.com, outdoor retailers and travel retailers with an MSRP of $149. ECP’s may order this collection through ClearVision Optical.
Revo was founded in 1985 by NASA optical engineer Mitch Ruda. Revo was the first sunglasses brand to feature NASA technology in its lenses, an advanced coating that offers a superior view in any condition and effectively protects the eyes from harmful radiation.
Bear Grylls says, “Revo are quite simply best in class and have put so much time and research into their lenses, as well as building the ‘almost unbreakable’ tagline. It would have been ‘totally unbreakable’ but I had one pair crushed to bits in a rockfall where a two-ton boulder landed on top of them! So ‘almost unbreakable’ it is!” Cliff Robinson, President of Revo stated: “I am so honored to be a part of this new partnership. Aside from being a long-time fan of Bear’s, I couldn’t be happier that Revo lenses are his first choice for his
rugged outdoor lifestyle. If they are good enough for Bear, they are good enough for all of us “regular people” too!”
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. Revo is a wholly-owned subsidiary of B. Robinson Inc, LLC.
About Bear Grylls Ventures
Bear Grylls Ventures (BGV) is a management and production company based out of the UK. BGV manages all television, film, books, licensing and endorsement deals for Bear Grylls. The goal of the company is, as a team, to inspire and encourage men, women, boys and girls, to listen to their adventure selves – to get out there and go climb their mountains, to challenge the rules, to go the extra mile in all they do, to protect those who are struggling and to walk the path less trodden. BGV stands for the positive, the kind and the quietly courageous. We know that those that endure are those that win.