ClearVision’s BCBGMAXAZRIA digital campaign launched this week with a press presentation and optical styling event held at the BCBG NYC Showroom during their Spring 2014 press preview. ClearVision hosted celebrity stylist Jenn Falik, who styled over 50 key editors – consumer and trade – and met with approximately 100 fashion and accessories editors. Consumer publications represented included Glamour, Vanity Fair, Cosmopolitan, Redbook, People StyleWatch, Refinery29, and much more. The local trade media also attended and included editors from Vision Monday, Eyecare Business, Sunglasses Magazine, and Vision Care Product News.
The inclusion of the optical and sun collections at this event allowed both the ClearVision and BCBG teams to demonstrate how the fashionable eyewear emulates the chic BCBG woman, and how it closely aligns with the design direction of BCBG apparel and accessories.