SAN DIEGO, CA – Augen Optics, an optical design and manufacturing company that makes eyeglass lenses and optical equipment for vision care businesses worldwide, announced it has updated its website to highlight its latest offerings and address the interests of a broader audience in the U.S. and internationally.  Changes to the site include the addition of regional links for Canada and China on the home page of the Augen website at www.AugenOptics.com, as well as direct links to a dedicated website for the company’s award-winning Vigeo eyewear for kids.

In addition, the company has incorporated more information about its free form offerings on its updated website.  Optical laboratories that want to learn more about the company’s patented EasyForm® digital surfacing equipment will find a dedicated page at  AugenOptics.com as well as direct links to a more comprehensive EasyForm website.  Plus, Augen has incorporated information about its HDRx™ free form lenses and its new lens-and-frame package offerings in the Products section of the AugenOptics.com website.

“Our website is a critical information resource for our customers,” stated Patricia Machado, Vice President, New Business Development, “so we’re especially pleased to highlight the many new product initiatives we’ve launched during the past year. Our ECP and laboratory customers can now access a wealth of information about Augen High Definition lenses, free form lenses, digital surfacing equipment, and award-winning kids eyewear.”

In addition, as the company has expanded its reach internationally, it has added pages for its new audience members in native languages wherever possible.

The Augen Optics website includes the company’s marketing materials, with a downloadable Literature Order Form for requesting specific marketing pieces.  Customers can also order lens products directly online at the Augen Optics website.  “We’re doing everything possible within our project scope to make the Augen website a valuable tool for our customers and those interested in learning more about Augen,” says Ms. Machado.  “We always welcome customer feedback on how we can make the site even better.”

For more information about Augen Optics and its full line of eyeglass lenses, frames and laboratory equipment, call (866) 284-3611 or visit www.augenoptics.com. To learn more about Augen’s special line of Vigeo eyewear for children, visit www.kidsframes.org.  To learn more about the Augen EasyForm digital processing system, visit www.easyformequipment.com.