The maison Missoni, the historical Italian brand internationally renowned in the world of fashion, and Allison spa, important Italian eyewear producer, signed the license agreement renewal for the production and worldwide distribution of optical frames and sunglasses.
The agreement reconfirms and strengthens the stylistic and business cooperation started in 2004 and carried on successfully over these years. Last year, this cooperation has produced the launch of the new M Missoni collection, which joins the Missoni first line and targets a young and cosmopolitan audience.
“We are pleased to renew this agreement with Allison” comments Alberto Piantoni, CEO of Missoni spa “this partnership contributes to further enhance our brand globally in the luxury market “.
“This important cooperation has been consolidating in recent years, allowing us to create, thanks to the clear and innovative stylistic proposal of the maison, a contemporary product offer, both in terms of design as well as of materials and colors” adds Giorgio Antichi, CEO of Allison spa.
“Missoni and M Missoni eyewear” continues “represent for us a strong point and a growth opportunity in all major international markets”.
The Missoni brand exists for more than 50 years and is the result of the extraordinary creativity of Rosita and Ottavio Missoni. This creativity has led Missoni to become one of the most important fashion house in the world.The trademark introduced a particular way of dressing and of living, through various combinations of materials and patterns, creating a real lifestyle. A positive approach to life , an extraordinary and personal elegance and a genial use of colors and of materials characterize the Missoni’s unmistakable style.
Allison Spa is among the leading companies in Europe in the creation, production and distribution of eyeglasses. Allison manufactures under licence the following international brands:, Bikkembergs, Byblos, Extè, Gianfranco Ferrè, GF Ferrè, Iceberg, John Richmond, La Martina, Missoni, Moschino, Sisley, Try, United Colors of Benetton, Vivienne Westwood, Trudi and Zerorh+.
Allison has headquarters in Padua and commercial subsidiaries throughout Europe.