Adlens®, the UK-based global leader in adjustable focus eyewear, is pleased to announce that AdlensFocuss™ has been named the winner of the 2015 Design Week Award for ‘Consumer Product Design’, ahead of shortlisted competitors including Apple and Seymourpowell.
AdlensFocuss, the company’s first adjustable prescription eyewear, was recognised by an expert judging panel of influential design figures across Britain. It took home the award after being shortlisted alongside MacBook by Apple, John Lewis Professional Pan Plus ‘Wave’ by Seymourpowell, Nest Learning Thermostat for the UK by Nest Labs and Closer by Diego Grandi for Zucchetti Kos.
Heralded as the most significant leap in lens technology for over 50 years, AdlensFocuss feature Variable Power Optics (VPO™) – a unique technology inspired by the eye’s natural flexibility to focus instantly on different distances. It is composed of a static prescription lens for distance and a second lens which can change shape to adjust the focus with dynamic precision. The power of the lens is controlled through a discreet dial inside a fashionable handmade frame.
Dr Rob Stevens, Chief Technology Officer at Adlens, said: “To be recognised from a shortlist that contains some globally iconic and influential product designs is an honour and a true testament to the commitment, diligence and enthusiasm that everyone contributes at Adlens.
“This Design Week Award validates our belief that AdlensFocuss is a game changing, lifestyle enhancing product. Adlens VPO technology has brought the first new type of lens to prescription eyewear for over 50 years – and our patients tell us this is what they have been waiting for. We see endless possibilities for VPO technology and its ability to transform the way people see.”
Providing a stage for the best work across all design disciplines, the Design Week Awards is the showcase event for design with a commitment to recognising and rewarding the very best work. For more information please visit: designweek.co.uk