AdlensAdjustables-a product

Oxford, UK – February 2014 – Adlens is proud to announce that – out of 3,249 entries – their variable focus eyewear  Adlens Adjustables have been honoured with an iF Product Design Award 2014. Based on the Alvarez technology platform,  Adlens Adjustables  are continuously adjustable, robust and correct over 90% of spherical errors (-6 to +3 dioptres).

Rob Stevens, Chief Technology Officer at Adlens: ‘Our skillset encompasses two usually separate areas: We develop instantly adjustable optical lenses and precision engineer the corresponding frames at the same time. For 60 years, the iF Product Design Award has been an internationally recognised label for exceptional design and it is a great honour for us to have the recognition of the best product designers in the world for our product.’

Entered in the category Medicine / Health + Care, *Adlens Adjustables* were evaluated by the jury considering criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualisation of intended use, safety, brand value and branding and aspects of universal design.

AdlensAdjustables-girlAdlens Adjustables on show
Adlens Adjustables  will be presented together with the other winners from all iF design awards 2014 at the first iF design exhibition in Hamburg, in the center of HafenCity, Hamburg’s meeting point for the media and design industries. As a special highlight *Adlens Adjustables* will also be part of the new iF design exhibition in Shenzhen, China, from end of May 2014. For anybody unable to see the product in Hamburg or Shenzhen, *Adlens Adjustables* will also be presented in the comprehensive iF online exhibition at www.ifdesign.de, in the iF Design app and in print in the iF Yearbook 2014.

Variable focus eyewear for flexible usability
The lenses consist of 2 wave-shaped plates that glide across each other to change the corrective power of the lens. Their ease-of-use and affordable price make them an ideal product in general and optical retail as a temporary spare pair and for the treatment of patients with fluctuating vision due to diabetes or after eye surgery. The technology upon which the *Adlens Adjustables* product is based was originally developed by the VU University in Amsterdam Netherlands. Adlens has developed the product range continually, most recently with a sunwear range being launched in spring 2014.

About iF International Forum Design GmbH and iF Industrie Forum Design
e.V.
For 60 years, iF has been known as a perfect mediator between the worlds of design and business. Starting in 1953 as Sonderschau formgerechter Industrie-erzeugnisse at the Hannover exhibition center, iF has become an international design center with headquarters in the center of Hannover and with exhibitions in many parts of the world. The original iF Industrie Forum Design e.V. is today supported by iF International Forum Design GmbH, which organizes the iF design awards, in particular the three major awards: the iF product design award, the iF communication design award and the iF packaging design award. The iF design awards mirror both current trends in design and the economic benefits delivered by well-designed products.
www.ifdesign.de

About Adlens
Founded in 2005 in Oxford, England by businessman and philanthropist James Chen, Adlens(R) is the global leader in variable focus eyewear. Its highly skilled team of engineers, eyecare professionals and designers has
developed a completely new category of vision correction. Adlens(R) is a commercial business with a social soul: for every pair of Fluid-Injection glasses purchased, the company donates a pair of glasses to someone in the developing world as part of its Buy One Give One programme. Distribution of the glasses is administered by Vision for a Nation(R), a charitable foundation running an innovative programme to provide universal access to eyeglasses, one nation at a time, starting in Rwanda. www.adlens.com